Business Area… Exit Strategy: Reverse Engineering Successful Outcomes from the Outset 14 Jan 2025 The above want ad applies as well to startups as the Antarctic: “hazardous journey, small wages … long months of complete darkness, constant danger, safe return doubtful.” Ernest Shackleton offered…
Business Area… Mapping the Territory: Exploring Uncharted Markets 14 Jan 2025 “The Earth’s surface is 70% water. That water is uncarbonated. Therefore, the Earth is … flat.” When Mapping the Territory, beware of maps and mental models used out of context.…